SendGrid Alternative – BigMailer

SendGrid is one of the largest transactional email sending services and delivers emails for companies like Spotify and Uber. It offers a number of different APIs and supported client libraries. In addition to sending standard transactional emails over its API, SendGrid also offers a marketing platform with a drag-and-drop email template editor and online list management. So are there better alternatives to SendGrid? Absolutely, here are the reasons why.

Pricing for Transactional Vs. Marketing (Bulk) Campaigns

The transactional and marketing (bulk) emails at Sendgrid are priced completely separately – you pay for number of contacts stored for marketing emails and separately for the number of transactional emails sent. In other words, there is no financial advantage of consolidating your emails in a single platform like SendGrid. If you do, you pay twice to send two types of messages to the same email.

sendgrid plans

BigMailer supports bulk + automation + transactional emails with single price point based on number of contacts stored on the platform, and offers unlimited email sending per month. SendGrid charges are based on a fixed number of campaigns per month with overage charges ranging $3.5-7.5 per 1000 emails.

For senders that only send 1 or 2 emails per month SendGrid pricing is more favorable. For high frequency senders that send more than 2 emails per month the pricing that is based on number of contacts, like BigMailer’s, is more cost effective.

Subscriber Data Management

The subscriber list and more importantly bounce rate data in SendGrid isn’t synced up between the 2 systems that help you manage transactional and marketing emails. If you already use SendGrid for your transactional email and want to send marketing emails you need to manually import the list of customers into SendGrid marketing system and manually filter bounces from that list by exporting your bounce list from the transactional emails system first then importing it into marketing side. Seems like an unnecessary painful separation.

Tracking Options

While the marketing and transactional systems have separate separate subscriber record management this separation doesn’t apply to all account data and settings. There is only one place to define link tracking so the values are global and used on both marketing and transactional emails, including campaign level utm_campaign for Google Analytics (which shouldn’t be set on account level, but rather on campaign level). Lastly, link tracking is disabled by default so you need to actually turn it on to start sending your email engagement data to Google Analytics.

SendGrid Tracking Settings – global for both marketing and transactional emails.

Is it time to consolidate all email types in a single platform with simple flat pricing? We certainly think so.

Not convinced? Check out the price and basic benefit comparison below.

sendgrid alternative